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English Summary/英文概要： Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.
Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the ’luxury dream’, adapting the internet to luxury demands, re-widening the gap with premium brands’ competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.
As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.
Chinese Summary/中文概要： 《卡普费雷尔对奢侈品的看法》分析了当今所有奢侈品品牌面临的头号挑战：如何使这些品牌在保持销量增长的同时不使其显得廉价？如何平衡销量增长和商品稀缺性？《卡普费雷尔对奢侈品的看法》为读者带来了法国时尚界的头面人物让•诺埃尔•卡普费雷尔最新，最具见地的有关奢侈品正面临的挑战的论文。卡普费雷尔是国际知名的奢侈品分析师，还曾合著过《时尚策略》一书。书中每一个章节都单独分析了奢侈品增长所面临的挑战，例如如何维持“奢侈品美梦”，利用互联网来满足人们对奢侈品的需求，扩大与优质品牌的竞争差距，正视中国消费者的消费需求，不局部化的重要性，提升质量和体验标准，发展真正的奢侈品服务以及如何在不削减集团股权的前提下与之共同管理。
《卡普费雷尔对奢侈品的看法》非常适合奢侈品高层，公关经理，奢侈品观察员和相关专业学生阅读，增强他们对奢侈品行业目前面临的挑战的理解。（XAT）
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